When this Agent fits
Use it when spend is active or planned, but platform conversions cannot yet be trusted as business outcomes, or when optimization work is split across reporting, creative and account operations.
Inputs it needs
- Business goal, unit economics and qualified-conversion definition
- Campaign, spend, search-term, creative and conversion data
- Optional CRM, billing or product-quality joins
- Account permissions, budget limits, exclusions and rollback rules
Operating loop
01
Audit
Check economics, tracking coverage, query quality, creative fatigue and landing alignment.
02
Explain
Show which finding changes the decision and what evidence remains missing.
03
Recommend
Prepare bounded budget, keyword, creative or landing actions with expected readout windows.
04
Review
Require approval for account writes and compare the defined outcome after execution.
Outputs
- CPA, ROAS and break-even diagnosis
- Waste and tracking-quality findings
- Negative-keyword, creative and landing briefs
- Approval-ready campaign change contract
Boundaries and approvals
- Platform conversions are not treated as revenue or qualified outcomes without a valid join.
- No budget, bid, campaign or audience change occurs without the configured permission level.
- Forecasts expose assumptions and are not presented as guaranteed performance.
- Creative recommendations do not establish usage rights or platform compliance.
How the result is verified
- Every recommendation names the account scope, baseline, owner and expected result window.
- Approved changes retain before/after values and a rollback path.
- Outcome readouts distinguish verified movement, no impact and inconclusive evidence.